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The Holistic Coach Training Institute was founded by wife and husband team Beverly and Richard Sartain with the intention to empower holistic professionals to become credentialed coaches so that they can live their highest potential while being of service aligned with their higher purpose. Beverly and Richard consider it their “soulmate mission” to support others in raising their own consciousness through a holistic approach to personal and professional growth.

Beverly Sartain Profile

Beverly Sartain MA, CADCII, PCC

President & Lead Instructor

Today, most people know me as a pretty put together person with 14 years of recovery, walking my talk in all areas of my life and rockin' my coaching businesses. Awesome, right?! Truth is, it wasn’t always this way. For a long time, I knew I had potential inside me but I wasn’t living it. It took my battle with substance abuse–one that left me struggling with suicidal thoughts and an inability to get on with my life–for me to make the gut-wrenching admission that I was great at helping other people fix their problems yet not good at helping myself. I needed outside support, like pronto. And let me tell you: It was hard. In fact: That initial step of asking for help seemed like the hardest thing I’d ever done. But the amazing thing is things changed really quickly– and my life–shifted in positive ways once I sought help.

Things started to get better for me when I learned how to shift my perspective from negative to positive. My first stop was therapy, which then led to me attending a Spiritual Psychology Master's Degree program. It was then that I truly began to live my life in alignment with spiritual principles and tools. Growth came slow and hard, but growth came. Over time, I realized I was literally changing myself from the inside out. Me–someone who a few years before had wondered if she would ever be happy or was better off dead. It was true transformation! Seriously. Almost every little thing in my life changed. I healed unresolved issues by learning self-forgiveness, self-compassion and self-worth. These were all entirely new concepts to me. I learned to be with my emotions, changed my thinking and created a solid self-care practice that has supported me through all these years. As a result, I headed down a path of purpose working at non-profits for about 10 years and becoming a Substance Abuse Counselor. But that isn’t the end of the story, my friends. It wasn't all smooth sailing from there, either.

I hit a crossroads thinking that I had capped out of my career. I was willingly over-working for little pay and just knew there had to be more than what I was experiencing. So I did what most people do in a helping profession. I thought about going back to school to advance myself. I considered becoming a therapist, social worker or coach. After much inner deliberation and clear signs from the Universe, I made the decision to become a coach. (Best career move EVER!) I didn’t know much about coaching except that my style and philosophy of being with people jived with coaching. So I embarked on my coaching journey. I got super intentional and made some tough choices: I found a coaching job in California on an online behavioral health platform. I put in my notice at my good paying non-profit job, I registered and got my certification from Crossroads Recovery Coaching School, I hired a mentor coach to help me start my business, and I started my coaching business while still in coaching school. Yes, I was the go-getter girl who had 10 paying clients before coaching school was even done. Heck yeah, I was! I believed in my skill set (I cultivated all these years). I believed in the results I got with my clients (tons of testimonials). And most of all, I believed in myself (my daily devotion to my soul practice). Even though I had great success, building a business took time, determination and adaptability. However, I have always looked at my business as an opportunity to continue evolve. I started my business as an Alternative Recovery Coach.

Within the first few years, many aspiring recovery coaches came to me for business and personal mentorship. And then something extraordinary happened that changed the trajectory of my business. In July of 2019, I was offered to buy a recovery coaching school. Though we did not land on an agreement, it was the final nudge I needed to confidently create my own coach training program so that I could offer coach-specific training, business start-up mentorship and spiritual growth opportunities to people in my tribe who value growing personally and professionally, just the way that I do, too. I truly believe that our life's challenges can be used for higher good. And I love supporting good-hearted people with developing themselves and their skill set to advance humanity. In fact, I’m on a mission to continue to evolve my own consciousness and help other people evolve theirs through coaching and gaining coach-specific skills so that more people can be served and reach their highest potential possible.

Coaching is truly an opportunity to live your greatest potential and help others do the same. What a win/win for your soul?! If you are resonating with this message, We’d like to invite you into an incredible soul tribe of people doing great work into the world while working on themselves. Are you ready to learn coach-specific skills so you can create more time, money and creativity freedom for yourself and those you love? Are you are ready to step into greater service and impact using your life’s challenges to support humanity with your unique skill set that only you have and can give? Are you ready to actualize your calling to “do your own thing” and serve from your soul even though you don't know all the answers or steps right now? If this is you then head on over to our programs page, see what’s a fit so you can finally get the support you need to make your inner vision an outer reality.

Richard Sartain Picture

Richard Sartain

Vice President

A quote that resonates deeply within me is "Be the change you wish to see in the world." -Mahatma Gandhi. I believe that we are all spiritual beings having a human experience and that we are all here to support ourselves and each-other in growing to our highest potential. I experience daily gratitude for the opportunity to be of service to others, in alignment with my higher purpose, in fulfilling the duties of my role as Vice President of Holistic Coach Training Institute.

I embrace a holistic approach to living and have experienced the benefits of doing so in my personal growth and healing journey. Mental and physical health challenges, including depression, anxiety, and obesity have impacted generations of my family members including myself. The holistic approach of taking action that supports the mental, emotional, physical, and spiritual levels has been a powerful framework that has empowered me to create a sustainable sense of well-being. Using the holistic approach, I have intentionally designed my daily routine, in my personal and professional life, to support my well-being and have been experiencing the benefits daily ever since.

We founded the Holistic Coach Training Institute to support other Holistic Coaches in growing personally and professionally so that they can "be the change they wish to see in the world" as they serve others by empowering them to do so as well.

If you have goals that you want to reach or challenges that you want to work on overcoming then Bev and I are also available for personal and professional coaching.

Coaching supports you with:

  • Awareness
  • Action-Steps
  • Planning
  • Accountability

Some of the positive benefits of coaching include:

  • Better communication with ourselves, family, friends, and co-workers.
  • More confidence in ourselves and our relationships with others.
  • Increased productivity in our personal and professional lives.
  • Enhanced performance in our personal and professional lives.
  • Improved work/life balance that includes supporting ourselves around our mental, emotional, physical, and spiritual levels.

Please feel free to email either of us at info@holisticcoachtraininginstitute.com.

Lianne MacGregor

Lianne MacGregor MA, MEd, ACC


My name is Lianne MacGregor. I'm an ICF-certified life coach based in Chapel Hill, North Carolina and Ottawa, Canada.

I began coaching five years ago when I became acutely aware that my life’s journey was leading me in this direction. The focus of my practice is the work of recovering our lives from addiction, loss, discouragement, shame, grief, unresolved trauma and any number of obstacles that prevent us from living the lives we were created to live.

As a coach I’m able to draw on my experience as a person in long-term recovery from substance misuse as well as my educational and employment background as a counselor, educator, addiction treatment specialist, and pastoral minister.

Coaching allows me to meet with people at a specific moment in their lives and accompany them to a place that’s a true reflection of their own competence, courage, and creativity. It’s a process I’m profoundly honored to be a part of and a way of engaging with people that faithfully reflects my passion for healing, wholeness, and hope.