In this episode, Bev and Benji discuss:

  • Third Eye Marketing and how it came about
  • Behavioral-based marketing strategies
  • Spiritual alignment with your message
  • Your logo being the spirit of the business

Key Takeaways and actionable tips:

  • Implement at least 1 of the behavioral-based strategies you heard today
  • Have confidence in your true Self and share that with people.
  • Tap into the essence of your logo. What's the spirit of your business?

Marketing is always a hot topic for Coaches. Therefore, I love to interview different marketers so we can learn from different styles.

What I most enjoyed about my chat with Benji, was brining spirit to marketing. This is something I have intentionally been doing since the start of my business and has been my secret weapon of sorts.

Less focus on all the strategies and more focus on bringing my Authentic Self to the strategies.

By doing so, I've been able to find the marketing strategies in alignment with my true Self which makes selling, marketing and delivering my coaching services easier.


Benji is a visionary investor from Melbourne, Australia. He hosts the renowned podcast, ‘The Power of 3,’ and has founded a new industry term, Third Eye Marketing. Benji and his company focus on delivering behavioural based marketing strategies to small businesses, specifically holistic business owners, to streamline marketing & sales systems, to ultimately scale predictably. Benji’s a 21yr old genius.

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Beverly Sartain is the President of the Holistic Coach Training Institute, where she trains aspiring coaches on coaching skills and business set-up. The Holistic Coach Certification Program is an ICF ACSTH accredited program that focuses on a holistic approach to coaching. We see Clients as whole, complete and resourceful to create creative solutions to their challenges and issues. Additionally, Beverly provides individual and group coaching through her brand, Recovery Life Management. She received her B.S. from the University of Florida and an M.A. from the University of Santa Monica. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Alcohol and Drug Counselor. She has her PCC (Professional Certified Coach) from the ICF.

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